Sporting News isn't saying OU-OSU is a bad rivalry.
It's just saying Bedlam isn't hot right now.
Sporting News ranks Bedlam 25th on its newest rankings on the hottest rivalries in college football. From SN's Bill Bender, who gives OU-OSU a temperature of "cold":
"The stakes are higher now, 'Bedlam Series' is fun to say out loud and the Sooners and Cowboys have both been ranked in each of the last four meetings. Yet Oklahoma has found a way to control this rivalry in the last decade, and Oklahoma State hasn't won in Norman since 2001."
OU-Texas doesn't fare much better on the list, ranking No. 26, even though it gets a temperature of "burning" from Bender.