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Belk teams with "Project Runway" for accessory wall and design challenge

Linda Miller Modified: July 15, 2013 at 2:05 pm •  Published: July 15, 2013
Belk has stitched its name to the 12th season of “Project Runway” and will sponsor the accessory wall as well as a Modern. Southern. Style. design challenge that will feature a Belk executive as guest judge.

This year’s winning designer will have the opportunity to design and sell an exclusive line at Belk.

“Project Runway” will kick off at 8 p.m. Wednesday on Lifetime.

Belk is not that well known in Oklahoma with stores only in Stillwater, Tulsa and Owasso,  but it’s more prominent in the South. The first Belk store opened on May 29, 1888, in Monroe, N.C., and is still family owned.

“Project Runway will provide us the perfect opportunity to extend the Belk Brand,” says Belk President and Chief Merchandising Officer Kathryn Bufano. “As the authority on lifestyle and fashion in the South, we are looking forward to adding our perspective to the show. We enjoyed pulling together more than 200 items for Project Runway to use, and we look forward to seeing how the contestants utilize the Belk accessory wall for their runway looks.”

During the season, Belk will feature the show at belk.com/projectrunway with information about accessories seen on the show, video clips and featured products based on the winning designs. Belk will also sponsor Facebook-based sweepstakes. Entrants will be eligible to win one of the following:

  • A selection from Belk accessory wall
  • A trip to New York City to see a taping of Project Runway.

Belk’s Project Runway sweepstakes will open Aug. 8 at facebook.com/belk. The sweepstakes ends at midnight on October 25.