But it’s nearer than it’s ever been. You can’t instantly jump from crowds of 40,000 to 60,000. It takes time. OSU’s jump from 40,000 to north of 50,000 in a couple of seasons is remarkable. Yes, OSU got some help. A new stadium, courtesy of Pickens. An exciting team, courtesy of Mike Gundy. But the Cowboys have sold all these tickets in a down economy. "Really elite programs haven’t experienced dropoffs, but a lot of schools are down 10 percent or more,” Holder said. All of which means, Holder’s ticket policy is here to stay. Bedlam in odd-numbered years, Texas or somebody in even-numbered years. Stick with what works. "We’ll keep doing it until we don’t need it any more,” Holder said. When will that be? "We’ll know that when we’re sold out of season tickets,” Holder said. OSU will have to keep winning, of course, but creating demand and keeping customers happy could one day make for a season sellout at Boone Pickens Stadium. And when that day comes, another tip of the cap is due the man who is fortunate indeed that his office is not elected. Berry Tramel: 405-760-8080; Berry Tramel can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including AM-640 and FM-98.1.
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