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Best Buy enlists Amy Poehler for Super Bowl spot

Published on NewsOK Modified: January 23, 2013 at 11:04 am •  Published: January 23, 2013

Best Buy has been facing tough competition from discounters and online retailers, as people browse electronics in stores and then go home to buy them more cheaply online, a practice known as "showrooming." To combat this, it has instituted a cost-cutting program, revamped stores and invested in more employee training.

It has also included Super Bowl ads in its marketing budget for the past three years. Last year, Best Buy's Super Bowl ad featured inventors of popular smartphone apps like Square, Angry Birds and Instagram. In 2010, Best Buy's Super Bowl ad also featured celebrities, this time the unlikely duo of Justin Bieber and Ozzy Osbourne.

Best Buy, based in Minneapolis, said it won't reveal the content of this year's ad before the Super Bowl, but added that Poehler, who plays hardworking bureaucrat Leslie Knope on NBC's "Parks and Recreation," was an active collaborator.

"It was kind of a riffing, improv sort of style within a script framework," Durchslag said. "She had a lot of creative control, and I'm really glad we did it that way because we got to a place we never could have gotten to on our own."