Beyond the tie: Smart shopping for Father's Day

Published on NewsOK Modified: June 12, 2014 at 1:17 pm •  Published: June 12, 2014
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NEW YORK (AP) — We all know that Dad probably doesn't want a tie for Father's Day. So how do you make an impression without breaking the bank?

"Fathers are looking for something exciting," said Michael Londrigan, dean of academic affairs at LIM College, a fashion college in Manhattan. "Find something unique that is going to create a lasting impression." That means staying away from impersonal items like mugs.

Of course, dads usually get shortchanged compared with moms. According to the National Retail Federation's spending survey conducted by Prosper Insights & Analytics, the average person said they would spend $113.80 on neckties, tools, electronics and other special gifts for their dad. That's slightly down from $119.84 last year.

That compares with $162.94 expected to be spent for moms for their holiday, according to the trade group's survey.

Here are some ideas for gifts that Dad will actually remember that might save you some money, too:

GO TECHIE: Stores are offering plenty of deals on the latest tech gifts, particularly on mobile devices that are topping dads' wish lists.

Target Corp. has Apple Inc.'s iPad Mini on sale for $199, a $100 savings, as well as the iPhone 5S on sale for $119.99, down from the original price of $199.99. You can also pick up Apple's iPhone 5c for $29.99, down from $99.99. (All these deals require a new phone contract.)

Wal-Mart Stores Inc. is also offering discounted Apple products and is also pushing a $100 gift card if you buy the $399 iPad. Of course, you can also take advantage of retailers' expanded trade-in electronics programs. Wal-Mart allows you to trade up to a new iPhone and get up to $300 in-store credit. For a working iPhone 4s with 16 gigabytes, you can get around $110 at Wal-Mart.

THE EXPERIENTIAL GIFT: Check out Groupon.com, which offers a diverse list of fun experiences. In New York, you can spend $129, down from $165, for a helicopter tour over Manhattan, for example.

C. Britt Beemer, chairman of America's Research Group, says fathers often just want to spend time with their children. He says that three out of five fathers he interviewed said they didn't want their children to buy them anything but would rather they cook Dad's favorite dinner, based on a survey that included more than 600 fathers.

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