There are other contenders, though.
Oklahoma's Cameron Clark has been phenomenal, leading the league in scoring. Iowa State's Dustin Hogue is nearly averaging a double-double per game
4. Oklahoma State's question marks
In the last week, the Cowboys, co-favorites entering the season, have taken quite the hit.
First, OSU lost post defender Michael Cobbins to a ruptured Achilles, ending his season. Then freshman guard Stevie Clark was arrested on suspicion of marijuana possession on New Year's Day after serving a suspension entering the season.
The Cowboys have played like favorites so far, losing only to Memphis--a team OSU Beat by 21 earlier in the season.
But Cobbins' injury and Clark's uncertain future mean OSU is going to have to make big changes just as the conference season gets underway.
5. Oklahoma's defensive struggles
The Sooners have the second-best scoring offense in the league but the worst scoring defense.
Oklahoma coach Lon Kruger said the Sooners' overtime loss to Louisiana Tech in the final non-conference game should serve as a wake-up call for his team defensively.
“We've won some ballgames where we haven't played as well defensively as we need to and it's sometimes hard to make progress or be totally convinced when you're winning ballgames,” Kruger said. “When you lose a ballgame, that part's driven home a bit more genuinely.
“We've got to do a lot better defensively. We just can't continue to not guard as well as we need to expect and win Big 12 games.”