“There are some institutions that have some built-in advantages. And they also capitalized on those advantages. Texas has done a terrific job. They've built an extraordinary athletics program. They've been very fortunate and they've also been very good. But so has Oklahoma. Every school in the league has its strengths.
“Equal revenue sharing will help us. When I talk about the balance between the bottom of the league and the top league, I think you see that, it was an unfortunate circumstance, with Iowa State rising up and beating our conference champion (OSU) last year. That is emblematic of good balance. It isn't all about money. But resources and the ability to invest in facilities and invest in coaches and invest in recruiting, those things are all important.”
Is expansion now off the table?
Bowlsby: “I don't know that we have an imperative for expansion. At 10 members, we get that strength and stability and nimbleness that we want. On the other hand, I would never foreclose on some sort of expansion. I think it's the kind of issue we're going to have to have on our dashboard at all times. That doesn't mean you go into a meeting and nominate someone and ‘let's say yeah or nay.' From a strategic standpoint, you're constantly looking at the changing environment out there. Intercollegiate athletics would be very well served by a period of calm that included very little conference movement.
“I think some organizations have found the larger number is not the panacea that they thought it was. They have determined the money is nice and the logistics are difficult.”