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Big 12 doesn't have enough quality football games

Berry Tramel: The league can't provide enough top-flight games to fill its TV time slots.
by Berry Tramel Published: February 19, 2011

Tried to do a puzzle with my granddaughter the other day. The Lion King. A piece was missing. A border piece. Very frustrating.

Tim Allen must know the feeling.

The Big 12 associate commissioner is charged with building the conference's new football schedule, and here we sit, 193 days before college football kickoff, with no schedule.

The Big 12's 10 teams know who they will play and where they will play, but they don't know when they will play. And that's no small deal on campuses whose autumn activities are built around football.

But cut Allen some slack. He's trying to appease schools and television networks alike. And he's building a jigsaw without all the pieces. Nebraska comes to mind.

Here is the stark truth of the new-look Big 12. The league can't provide enough quality games to fill its quality time slots. Inventory, they call it, and the Big 12 is sorely lacking.

When the Big 12 lost Nebraska and Colorado, the networks agreed to not lower their payments to the conference. Hope the Big 12 got it in writing.

Even in a season in which half the members can be classified as a marquee team, it's a stretch to find two or three quality games a week to be televised.

The Big 12 historically has provided quality games for ABC on Saturday afternoons and Fox Sports on Saturday nights. Fox's pre-noon kickoff generally takes whatever it can get. But in recent years, ESPN/ABC also has sought a prime-time game.

Fourteen weeks in the season, the networks need 2-3 quality games a Saturday, do the math. That's about 35 games a season.

That's tough duty on a league that does not schedule an abundance of marquee nonconference games and just added a bunch of Iowa State and Kansas games to the schedules of most of its flagship schools.

“It's not necessarily that black and white,” said Big 12 spokesman Bob Burda. “You want to make sure you're providing attractive matchups every week. I don't know if there's a minimum number.”

I count 18 marquee games for Big 12 football in 2011. That's all the head-to-head meetings among the five heavyweights — Oklahoma, Oklahoma State, Texas, Missouri and Texas A&M — plus eight nonconference games of note. OU-Florida State. Texas-BYU. Texas-UCLA. A&M-Arkansas. Missouri-Arizona State. OSU-Arizona. Baylor-TCU. Kansas State-Miami

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by Berry Tramel
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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Schedule ramifications

Ramifications of the new Big 12 scheduling format, in which schools play all nine other members, plus three nonconference games:

1. Bedlam in December: Bedlam almost surely will move to the first Saturday in December, providing the Big 12 a marquee game for the networks. It's not without precedent. OU and OSU played the first Saturday of December in 1950, 1951, 1956, 1961, 1962, 1965, 1966, 1967, 1971, 1972 and 1973.

2. OSU on television more: While OU and Texas rarely have more than one game a season not picked up for television, OSU typically has several games a year that are not aired. That's likely to change. With an improved program and more demand for Big 12 inventory, look for almost all the Cowboy games to be televised.

3. More conference games in September: In its first 15 years of existence, the Big 12 scheduled few conference games in September. That is likely to change as the league needs more marquee games to fill out its September calendar. Particularly this year. When the Big 12 released a preliminary 2011 conference schedule, it included no September games but no date at all for the OU-Missouri and OSU-Texas A&M games.


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