I think it's both. You've got to be able to find the right fit, the right kind of player at a position and you have to develop those guys. You can develop tenacity, you can have leadership on your defense where you can set principles and a standard by which you're going to play. I think Bob has done that but it comes to me when I look at Oklahoma, it comes down to who are the leaders in the locker room. You create the culture. I think they have to get guys to buy in to what Bob is trying to do and to be an extension of who he is and offer that level of accountability amongst each other versus just having a coach saying it week-in and week-out.
Are you surprised that college football's up-tempo offenses and use of mobile quarterbacks is starting to move into the NFL?
I'm not. There's elements of it now, especially with the younger quarterbacks coming in. It's something that they're used to doing. They're not taking a guy like Robert Griffin III and forcing his hand to play a pro-style offense. They're saying, ‘OK, what does he do well,' and incorporating that into the NFL and not letting that be the be-all, end-all, but allow that to be the starting point to build on his skill set and his knowledge of the game. He has to be efficient for the pocket but for now, for him to be the guy and continue to be successful, take what he knows and incorporate that into the team and then build on his skill set moving forward.
Is this a make or break year for Mack Brown?
I think it is. You look at it and Mack has done so many great things for the University of Texas and for college football. I have tremendous respect for him but moving forward in the future, when you continually get the type of recruits they have, winning eight or nine ballgames is not going to cut it at Texas for too long. They're built to win championships and at some point, the players have to be an extension of the coach and take ownership of the program to take it to another level. I haven't seen it out of this group as of yet. I know David Ash is a guy that can get it done. He's worked hard at it. But he's going to, from that position--the quarterback position--they're going to have to have a guy take the reins and be a leader for that team and for that football program.
What do you think about the chance for Fox Sports 1 to compete with ESPN head-to-head?
If it doesn't work this year, they'll reconfigure it next year and figure it out. One way or another, I think Fox will be a player because they're in it for the long haul. ESPN and GameDay, they're woven into the fabric of college football tradition. That's the tradition but what we want to offer is another alternative. There's nothing wrong with going with Pepsi after having Coke your who life. It just gives a different flavor. We all know what the tag line for Pepsi is--the choice of a new generation. Fox is doing the same thing. That could be what Fox is, it just gives you another flavor.