DALLAS — In his state of the conference address Monday morning, Big 12 commissioner Bob Bowlsby didn’t speak glowingly about the future of the NCAA and college sports in general.
Speaking at the beginning of Big 12 Media Days, Bowlsby said the landscape of college athletics in general was about the change in a major way.
“If you like what you see in college athletics right now, you’re gonna be disappointed,” Bowlsby said. “Change is coming.”
The impact of lawsuits against the NCAA, including the Ed O’Bannon case, will drastically change the way college sports is structured.
“I think all of that in the end will cause programs to be eliminated,” Bowlsby said, specifically saying men’s Olympic sports would be the target of cuts.
Bowlsby is beginning his third year as the conference’s commissioner.
“I expect to be in court most of the rest of my career,” Bowlsby said. “That’s the whole nature of it.
“I don’t think that’s what I signed up for.”
Bowlsby also had plenty to say about the current enforcement of NCAA rules.
“It’s not an understatement to say that cheating pays presently,” Bowlsby said.
Cheating is not rampant but the lack of enforcement and the power to impose significant penalties for not cooperating with investigations make the consequences of cheating negligible.
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