Bowlsby further warned that the NCAA will soon face financial struggles, saying expenses were rising at nearly twice the rate of revenue.
The notion that college athletes could be considered employees was absurd, Bowlsby said.
“Student-athletes are not employees. They shouldn’t ever be employees,” Bowlsby said. “It’s a total square peg in a round hole.”
Not everything was gloom and doom, though.
Bowlsby said the league was in good position with the start of the four-team playoff, touting the league’s “One True Champion” motto.
“The fact that we play everyone in the league is a fact that we play everyone in our league is a nuance that’s not going to be overlooked by the committee,” Bowlsby said.
The league hasn’t won a national title since Texas in 2005.
“I think it’s about time we did,” Bowlsby said.
On Sept. 6, Cat Conti will become the first female official to call a Big 12 football game when she works the Southeast Missouri-Kansas game.