Since the mid-1990s, the Southeastern Conference has enjoyed wide exposure from its weekly, nationally televised games on Saturday afternoons.
Thursday night college football could be part of the Big 12's answer to narrow the hype gap.
Per terms in the Big 12's latest TV deal, the league must supply four Thursday night games each season to the ESPN or Fox family of networks. The contests give Big 12 schools a night with little competition on the national college football airwaves.
The SEC also has four Thursday night games scheduled in 2013, but none of those contests share a Thursday with the Big 12. Last season, the Big 12 only had one Thursday night game, a Thanksgiving clash between TCU and Texas.
Oklahoma State hosted a Thursday night game each year between 2009 and 2011, and Oklahoma travels to Baylor on Thursday, Nov. 7, this season for a night game that will be nationally televised on Fox Sports 1.
“Being the only show on Thursday night, there are a lot of viewers out there,” OSU coach Mike Gundy said the week of his team's Thursday night game against Arizona in early 2011. “And it's not only for our football team, but it's for our university. When that logo's on the screen for three hours...we think it is an advantage.”
Here's a look at the four Big 12 Conference games that will air nationally on Thursday nights in 2013:
TCU AT TEXAS TECH
When: 6 p.m., Thursday, Sept. 12
TV: ESPN (Cox 29/HD 720, Dish 140, DirecTV 206, U-verse 602)