Big changes ahead for frequent fliers on Delta

In a bid to lure higher-spending business travelers, Delta Air Lines is changing its frequent-flier program to favor passengers who buy the priciest tickets instead of those who fly the most miles.
Published: February 26, 2014

Delta Air Lines is changing its frequent-flier program to favor passengers who buy the priciest tickets instead of those who fly the most miles.

It’s a bid to lure higher-spending business travelers, who often pay more than leisure travelers.

Beginning next year, Delta will base miles toward free flights on the amount passengers spend. Currently, SkyMiles program members earn miles based on how far they fly.

A year ago, Delta announced that, starting in 2014, passengers would need to spend at least $2,500 to qualify for the lowest level of elite frequent-flier status. The move adds to a trend in air travel — luring big-bucks travelers with VIP treatment.

Associated Press