Bikes share space with cars at Detroit auto show

 
No Author Published: January 16, 2013    Comment on this article Leave a comment

DETROIT (AP) — Transportation of the two-wheeled variety is sharing the floor at the Detroit auto show with the latest cars, trucks and concept vehicles, a nod to the potential marketing boost that bikes may offer for automakers.

photo - Bicycles are shown as accessories on the Suburu Outback wagon at the North American International Auto Show in Detroit, Wednesday, Jan. 16, 2013. Transportation of the two-wheeled variety is sharing the floor at the auto show in Detroit along with the latest cars, trucks and concept vehicles. Bikes weren't the focus of presentations during this week's press previews, but they're often used in marketing cars. (AP Photo/Paul Sancya)
Bicycles are shown as accessories on the Suburu Outback wagon at the North American International Auto Show in Detroit, Wednesday, Jan. 16, 2013. Transportation of the two-wheeled variety is sharing the floor at the auto show in Detroit along with the latest cars, trucks and concept vehicles. Bikes weren't the focus of presentations during this week's press previews, but they're often used in marketing cars. (AP Photo/Paul Sancya)

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Some, such as those at Subaru's display, are shown just as accessories on vehicles. Subaru has bikes with its Outback wagon, which is aimed at outdoor enthusiasts. Others, such as the electric-powered bicycle displayed by minicar maker Smart display, are for sale.

Bikes weren't the focus of presentations during this week's media previews at the North American International Auto Show, but they're often used in marketing cars.

"Consumers that may be not that active or may not even have bicycles themselves are going to associate that with an active lifestyle, an outdoor lifestyle, a healthy lifestyle," said Jeremy Anwyl, vice chairman of the Edmunds.com auto website.

Other prominent bike displays in Detroit this year include the Prius X Parlee concept bicycle among Toyota's vehicles. And at Hyundai's spot on the show floor during media preview days, a bike was perched out the rear and rooftop of a Veloster coupe.

In 2000, an electric-powered bicycle from Ford Motor Co. under the Th!nk brand name got attention at the show during the company's launch of a line of electric vehicles. The company in 2002 halted production of the bikes.

At this year's show, the Smart-brand bike that's on display may be used as a traditional bike, but it also includes a rear-wheel drive motor that can assist the rider at speeds up to 15 mph. It's sold in Europe, where commuting by bike is more common.

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