Bikes share space with cars at Detroit auto show

 
No Author Published: January 16, 2013    Comment on this article Leave a comment

photo - Bicycles are shown as accessories on the Suburu Outback wagon at the North American International Auto Show in Detroit, Wednesday, Jan. 16, 2013. Transportation of the two-wheeled variety is sharing the floor at the auto show in Detroit along with the latest cars, trucks and concept vehicles. Bikes weren't the focus of presentations during this week's press previews, but they're often used in marketing cars. (AP Photo/Paul Sancya)
Bicycles are shown as accessories on the Suburu Outback wagon at the North American International Auto Show in Detroit, Wednesday, Jan. 16, 2013. Transportation of the two-wheeled variety is sharing the floor at the auto show in Detroit along with the latest cars, trucks and concept vehicles. Bikes weren't the focus of presentations during this week's press previews, but they're often used in marketing cars. (AP Photo/Paul Sancya)

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The Prius-branded concept bike, which was developed in 2011, is a traditional bike designed in cooperation with Parlee Cycles. In addition to a lightweight carbon-fiber frame, it includes electronic shifters and a smartphone dock. A concept bicycle is one that showcases an idea but is typically not immediately ready for production.

Kia, which traces its roots back to the 1940s when it started as a bike manufacturer, has the K Velo on display. It's designed by Peter Schreyer, who oversees design for Kia and Hyundai. Featuring 20-inch wheels and a compact frame, the bike is sold in South Korea.

In addition to the Outback, which has two bikes on its rooftop rack, Subaru gave a nod to outdoor enthusiasts with rooftop racks holding skis and snowboards on some other vehicles.

Consumers' associations with bicycles are generally positive, Anwyl said, even if a vehicle doesn't have room to easily stow a bike.

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