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Billion-dollar bracelet is key to Disney kingdom

finance.yahoo.com Published: April 3, 2014
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Walt Disney World has spent more than a year rolling out a $1 billion system that changes how visitors do everything from enter their hotel rooms to ride Space Mountain. But a few weeks ago a front desk agent at one of Disney’s marquee hotels was still wrestling with the technology, according to The New York Times.



“Behave, you naughty thing,” a Wilderness Lodge reservations clerk muttered at the malfunctioning management system. Scolding didn’t work, but a computer reboot finally did.

So it has gone with MyMagic+, an ambitious effort to make Disney World more profitable by making its 30 million annual visitors happier. The multifaceted system has taken longer to introduce than expected as Disney has confronted an array of daunting complexities: training 70,000 employees, equipping 28,000 hotel room doors with radio frequency readers, prompting guests to wear data-collecting electronic wristbands, The Times reports.

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