Bills DE Williams unveils new cereal: 'MariO's'

Williams unveiled "MariO's," a honey toasted oats cereal named after him on Tuesday. "Cool" as Williams said it was to have his picture on a cereal box, more important to him was donating all of his proceeds to Carly's Club, a Buffalo charity which supports children with cancer, and their families.

"The biggest thing is not being on the cereal box, it's the opportunity and the chance to give back to those who need help," Williams said at a Buffalo-area supermarket. "My father was actually diagnosed two years ago with colon cancer, so I definitely know what it's like to go through with a family member having cancer."

The cereal also allowed Williams to gain a new fan, 9-year-old Lucas Lowe, who two years ago was diagnosed with Leukemia.

"He's a great guy, and I want to say thanks to Lucas for being very strong," Williams said, as the diminutive Lowe reached out and patted the 6-foot-6 player on the side of the leg.

Lowe then delivered a big laugh, when addressing the 75 people on hand.

"I just want to thank you guys for coming out and supporting me and Mario today," said Lowe, wearing a Bills cap autographed by Williams. "I didn't know there were going to be so many people here today."

"MariO's" is the latest limited edition cereal produced by PLB Sports. That's the Pittsburgh-based company which brought area sports fans "T.O's," during Terrell Owens season in Buffalo, and "Flutie Flakes," during Doug Flutie's tenure as the Bills quarterback.