The Digital Desk

Everything you ever wanted to know about NewsOK.com


  • The Oklahoman extends its digital reach with Oklahoman.com

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    I wrote a story that appeared in The Oklahoman on Sunday. It’s fitting that it appeared in The Oklahoman, because it was about The Oklahoman. It’s new website, to be precise. Oklahoman.com officially launched about a week ago. It was promoted as a stand-alone product in the newspaper on...

  • NewsOK video team has Presidential videos to watch

    alan herzberger | Updated: Mon, Feb 25, 2013

    Seems like a good day to post a video or two, since we have some good ones that help cover President Obama’s appearance in Oklahoma today.

  • The Oklahoman’s energy coverage team expands — meet the reporters

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    The Energy coverage team is in place at The Oklahoman. Kelly Dyer Fry, editor of The Oklahoman and vice president of news for OPUBCO Communications Group, has been working with Managing Editor Mike Shannon and Business Editor Clytie Bunyan in recent weeks to put together our full team to...

  • NewsOK videos featured more prominently on mornings and weekends

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    You might have noticed that at some points during the day, we’ve started promoting some of our more popular stand-alone videos to the top of the NewsOK home page. It looks something like this …  … and it generally appears at the top of the website above our top stories. Why...

  • State of Addiction series has permanent home on NewsOK

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    If you picked up The Oklahoman or visited the NewsOK home page in the past week, you saw our weeklong series titled, “State of Addiction.” It was a collaborative effort with the Tulsa World, Oklahoma Watch, State Impact Oklahoma, OETA, KWTV-9 and KGOU. The series ended Sunday with three...

  • 21 videos lined up in one place on Static SXSW page

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    NewsOK.tv’s Dave Morris and The Oklahoman’s George Lang were working pretty hard the last couple of days in Austin for the annual SXSW Festival. In two days, they produced 21 videos that are showcased on our Static SXSW page, which is sponsored by CNGNow.com. The videos included...

  • New byline presentation now showing on NewsOK

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    So, it’s been a busy start to March. I’ve neglected new posts to this blog the last couple weeks, mostly because we’re really setting up some cool things to launch in the next handful of weeks with our digital strategies. Stay tuned. In the meantime, one of the cool features we launched...

  • Get Appy column showcases apps for kids of all ages

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    Lillie-Beth Brinkman came by my office a couple weeks ago to discuss something very important. Lillie-Beth is our Assistant Features Editor and writes the ‘Get Appy‘ for The Oklahoman and NewsOK.com. She opened the conversation in hushed tones, so nobody could overhear her. “Do you...

  • Stepping into the Pinterest world

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    I’ve gone through a few of the unofficial phases of social media acceptance with Pinterest. It’s the rite of passage for many individuals in the social media space. Sure, the steps are a little different if you are an over-achieving early adopter. I know lots of those people. But for us...

  • NewsOK Sports honored for best multimedia coverage

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    In December, the Associated Press Sports Editors (APSE) announced its annual top 10 honorees for best website. NewsOK Sports was ranked among the nation’s best for the third consecutive year. And then yesterday in Florida at the annual conference, The sports department was honored again....

  • ‘Endangered Black History’ nDepth series comes highly recommended

    alan herzberger | Updated: Mon, Feb 25, 2013

    We are in the middle of a six-part series titled, “Endangered Black History,” that I would highly recommend our users take a look at. We’ve organized this coverage as part of our nDepth – Stories of the Ages presentations, where we tell a story in a long-form and high-design format....

  • ScissorTales blog is back — check the NewsOK Opinion page

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    I love it when I get to write in my blog about another blog — especially when the blog I get to write about is returning to past prosperity. ScissorTales is back. The blog is featured on our Opinion page and showcases additional opinions and insights from the team of Editorial writers at The...

  • A review of the 2012 Signing Day coverage on NewsOK

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    Last Wednesday was the annual Signing Day, and our sports staff was all over the coverage throughout the day. If you are one of those people who are really interested in football recruiting and mapping the future of the OU and OSU football programs, you already knew about this page. You...

  • Photo galleries on NewsOK are worth another look

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    It’s actually been more than a month since we unveiled out new photo galleries, but it seems like a fine time to get your feedback on our photo galleries on NewsOK. Here’s the background … The NewsOK developers spent some time in the second half of 2011 looking at improving our photo...

  • Spreading the word about QR codes and The Oklahoman’s digital products

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    A newspaper reader called me the other day. He was a pleasant fellow who wanted to know if I could help him figure out how to use the QR codes that we print in The Oklahoman. He was wanting to connect to our multimedia videos and photos that we often refer to from these QR codes. He was...

  • Feature on NewsOK articles aims to offer another interesting read

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    We added a new feature last week to our articles. Hopefully, you noticed — especially since the feature only makes an appearance when you reach the bottom of an article. We added a ‘slideout’ feature that appears on the right side of your screen when you scroll to the bottom of an...

  • Week in review: OU football news leads most-viewed items on NewsOK

    alan herzberger | Updated: Mon, Feb 25, 2013

    It’s time again to review the most popular items on NewsOK in the past week. Enjoy … Most-viewed article Ryan Aber’s recruiting piece on Tuesday about OU’s focus on wide receiver prospect Dorial Green-Beckham led the way. That surprised me, actually. I know recruiting news is big, but...

  • Claiming victory over a friendly 12-year-old debate with Berry Tramel

    alan herzberger | Updated: Mon, Feb 25, 2013

    I learned two things about Berry Tramel this past week. One of those items didn’t surprise me. The other floored me. Sportswriter of the year First, I learned that Berry was named Oklahoma Sportswriter of the Year by the National Sportscasters and Sportswriters Association. That news did...

  • Another story about amazing uses for today’s technology

    alan herzberger | Updated: Mon, Feb 25, 2013

    I’ve written quite a bit about the iPad I use on a daily basis. I bought it last year — I think it was in May. It’s the absolute truth that this device has changed my day-to-day life as much as any device or tool I’ve purchased in years (the fancy washer and dryer from about five years...

  • Closing the book on 2011 end-of-year interactive projects

    Alan Herzberger | Updated: Thu, Apr 18, 2013

    Opening the first full week of a new year, I thought it would be good to offer a shotgun approach to some of the items you might have missed in recent weeks. So here goes … The 2011 Year in Review page was released. We take a simple approach to this page. It’s simply the 25 most-viewed...



NewsOK Digital News Team


Entries from the journalists that are focused each day on creating, editing and displaying a wide variety of content on NewsOK.com.


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