A Virtual Unknown Blog | News OK

Beating a path through the digital wilderness

Archived Blog Posts

  • Santa's souped-up sleigh

    Jim Willis | Updated: Mon, Jul 8, 2013

    Anyone ever miss being a kid around this time of year? Christmas was always my favorite season as I grew up with parents that, who although struggling financially, always found ways to make the season special for my sister, C.J., and me.

  • "Your call is very important to us"

    Jim Willis | Published: Sun, Nov 18, 2012

    I’ve been talking with my students this week about how companies maintain or lose customer satisfaction with consumers, and the topic always brings up good and bad personal experiences.

  • Listening in on chats leads to ad sales

    Jim Willis | Published: Wed, Oct 17, 2012

    Last May, I wrote a post about how advertisers are targeting us online, and doing so pretty effectively.

  • Memo to Apple on the eve of iPhone 5

    Jim Willis | Published: Wed, Sep 12, 2012

    Memo to Apple: In case you don’t have your own consumer research focus group (as likely as my pregnant Labradoodle not hatching pups soon), here are a few suggestions on what to put in future iPhones.

  • The challenge of media literacy

    Jim Willis | Published: Fri, Aug 17, 2012

    Every semester I face this same problem. I am a university professor of  mass media, and the challenge I face is threefold: Should I focus on the new media delivery systems, or on the nature, purpose, and impact of the media on news and entertainment consumers?

  • Getting up close and personal in London

    Jim Willis | Published: Wed, Aug 1, 2012

    I was listening this week to the Mason and Ireland talk show on ESPN/L.A., and was struck by how upset the duo was about NBC’s decision to air tape-delayed programming of the different Olympic events unfolding in London.

  • Banking on mortgage misery

    Jim Willis | Published: Fri, Jun 22, 2012

    Try this analogy on for size. You board a full airplane and it taxis out onto the apron of a crowded runway in the midst of strong winds.

  • The siren song of Simone, Aimi, and Ted

    Jim Willis | Published: Wed, Jun 13, 2012

    Picture this: Hollywood unleashes an unknown actress in a film, she becomes an international star, and it dawns on you that this woman is perfection personified.

  • Like, we're all targeted customers now

    Jim Willis | Published: Mon, May 28, 2012

    If you’ve ever visited a major indoor shopping mall, you’ve probably seen a store called, As Seen on TV.

  • OMG! Life is calling

    Jim Willis | Published: Tue, May 15, 2012

    Ever feel like you’re addicted to your cell phone? If so, you’re not alone.

  • Trapped journalists turn to YouTube

    Jim Willis | Published: Thu, May 3, 2012

    The world is a dangerous place for journalists trying to get the story out about places that don’t want the story told.

  • Digitalizing April 19, 1995

    Jim Willis | Published: Thu, Apr 19, 2012

    Today is April 19, 2012,  the 17th anniversary of the day the red earth of Oklahoma City turned a darker shade of crimson.

A Virtual Unknown

Journalist, professor and author Jim Willis explores the new media landscape and its evolving place in our day-to-day lives.