Fans, media and even coaches sometimes discount the importance of bowl games. They treat it almost like an exhibition game.
They often find out differently. All bowl games are important, if only for the most fundamental of reasons: it's the last game.
Which brings us to the Insight Bowl, which has very little appeal nationally and even has OU fans yawning, even though this is the first Sooner game against a Big Ten foe in 14 years and just the second game against the Big Ten since 1986.
Lose this game, and Sooner fans will get interested quick. It's been a bad year for Stoops. Players unfocused and defecting. Calls for staff changes.
Beating Iowa won't change much of the perception. But losing to Iowa will intensify the cry for Stoops to do something.