NORMAN — Bob Stoops is about to become a $6 million coach. Stoops, 47, is scheduled to receive a one-time $3 million benefit on Dec. 31 this year for coaching at OU 10 seasons, according to his contract obtained by The Oklahoman through the Oklahoma Open Records Act.
That $3 million benefit, combined with more than $2.77 million he'll receive in guaranteed compensation, along with additional income he could gain from various performance bonuses, means that Stoops could earn more than $6 million in 2008. Sooner athletic director Joe Castiglione admits that figure could invite criticism of OU having misplaced priorities. "People may question why we do certain things,” Castiglione said. "But we can measure his impact, not just with success on the field, but the way our team generates interest and excitement because of the leadership of the head coach. He positively affects so many elements of the athletic program, campus community and the state — you could talk about it from the infusion of excitement to the economic impact.” "Bob Stoops is worth every penny and always has been and always will be.” Castiglione points to the numbers to support his claim. The year before Stoops arrived in Norman, OU generated only $26.1 million in athletic revenues, according to figures provided by the school. In 2006-07 — Stoops' eighth season at OU — the athletic department generated $66.3 million in revenues, with football directly accounting for $28.5 million. That doesn't include another $18 million in contribution, advertising and licensing dollars that football likely had a big hand in landing. In contrast, of the $65.9 million in athletic expenses for 2006-07, football required only $15.1 million, meaning that without football OU athletics would be operating at a significant deficit. For that reason, football is why OU has continued to not only balance its athletics budget, but is among only a handful of athletic departments to also turn a yearly profit. Blog: The (almost) $6 million man Bob Stoops Salary Calculator