Borrowing an idea from football for Olympics

Published on NewsOK Modified: February 13, 2014 at 12:15 pm •  Published: February 13, 2014

STAMFORD, Conn. (AP) — NBC has borrowed an idea — and a voice — from football's popular "Red Zone" broadcasts for a digital channel that tries to reflect the breadth and immediacy of the busy days at the Winter Olympics.

The "Gold Zone" is one of NBC's most popular online offerings, and perhaps a model for how future Olympics will be presented on television.

On Thursday, the "Gold Zone" dipped into coverage of the first U.S. men's hockey game, a 7-1 rout of Slovakia. Shrinking pictures so two appeared side-by-side on the screen, host Andrew Siciliano simultaneously displayed Russia's game with Slovenia, and asked viewers to vote via Twitter which game they most wanted to see.

Within an hour, "Gold Zone" also darted around to live speed skating, curling and biathlon.

At one point, the screen was divided into quarters with live action in each box.

NBC tried something similar during the London Olympics in 2012 as an alternative to streams of individual sports, but without any narration, said Rick Cordella, senior vice president and general manager of NBC Sports Digital. A few months ago, the company decided to fully embrace its inspiration by contacting Siciliano.

Siciliano was hosting a sports talk radio and a cable TV program on fantasy football nine years ago when Fox and DirecTV approached him with the "Red Zone" idea. "My initial reaction was, 'I'm going to miss sitting on my couch with my friends'" on NFL Sundays, he said.

The football show follows several games simultaneously, hopping from one to another at key moments, often when one team is within an opponent's "red zone" — 20 yards or less from a touchdown. It appeals to fans, along with bettors and fantasy football players, who don't want to watch entire games, but do want to see every big play.

The idea clicked, so much so that the NFL Network began producing its own version for distribution to cable companies. Siciliano doesn't miss his friends on the couch at home.

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