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Brad Bahe says ammo demand far outstripping production

Q&A: Regional sales manager at ATK says he's never seen anything like it in 29 years
by Ed Godfrey Published: July 20, 2013

Brad Bahe, regional sales manager for ATK, parent company for Federal Premium and other ammo and shooting accessory companies such as Weaver and Blackhawk, attended the three-day Summer Expo at the H&H Shooting Complex which ended Saturday.

Bahe sat down with The Oklahoman for a question-and-answer session about the state of the industry.

Q: Are Federal and the other ammo companies still unable to make ammo fast enough to keep up with demand?

A: Absolutely. Demand is far outstripping production. We are running as fast as we can and as efficiently as we can and getting as much out the door as we can. We are running our plants 24/7, every day of the year. They get holidays off, but other than that, they are running shifts 24/7.

Q: Has the industry experienced anything like this before?

A: I have been in the sporting goods industry for 29 years and have never seen anything like it.

Q: Any truth to the rumor that the government has been buying the majority of ammunition and that is why there is shortage?

A: No. That is not true. Our deliveries to the government have stayed about the same since the mid-2000s. We basically have two branches: Law enforcement/government and commercial. We are committed to servicing the commercial market, getting it the majority of our product.

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by Ed Godfrey
Copy Editor, Outdoors Editor, Rodeo, River Sports Reporter
Ed Godfrey was born in Muskogee and raised in Stigler. He has worked at The Oklahoman for 25 years. During that time, he has worked a myriad of beats for The Oklahoman including both the federal and county courthouse in Oklahoma City for more...
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