NewsOK BrandInsight Connecting marketers to the NewsOK audience. What is this?



NewsOK BrandInsight
NewsOK BrandInsight offers a place for organizations and companies to share their expertise in areas of interest to NewsOK readers. The content is branded with the provider’s identity but integrated in such a way that the marketer can join the conversation on NewsOK.

BrandInsight content is by-invitation and it is reviewed by NewsOK editors for appropriateness. However, it allows marketers to engage directly with the NewsOK audience on areas in which they have special knowledge. These articles are not intended to promote products or services.

The articles use a similar presentation to publisher-provided NewsOK articles and have full social sharing and commenting features. To ensure readers can identify the source, articles include BrandInsight labeling and the marketer’s branding. Articles are presented in a special section, but they may also be promoted to other areas of NewsOK if reader interest dictates. The marketer branding remains with the article wherever it appears on NewsOK.