"People just in general view Bricktown through the experiences of how they use Bricktown," Huntington said. "For someone who only comes here after an event or on a Saturday night, they think it only acts or looks like that during the week. And those who come for lunch think that's what Bricktown is. And those who come on weekends pushing strollers think that's what Bricktown is as well."
Huntington believes the success of his shops, in addition to established retailers such as Bass Pro Shops and The Painted Door, show Bricktown is beginning to see retail take root in the district.
Tourism meanwhile, continues to be a strong component to Bricktown's success, with new attractions including the American Banjo Museum. The water taxis, meanwhile, have continued to average more than 100,000 passengers every year since they launched in 1999.
"The boats are a gauge of how Bricktown is doing," Huntington said. "And we continued to maintain very similar numbers throughout 2008, 2009 and into 2010 despite the fact that the tourism market is suffering in other parts of the country."