Bridgestone becomes top tier IOC sponsor

Published on NewsOK Modified: June 13, 2014 at 6:34 am •  Published: June 13, 2014
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TOKYO (AP) — Japanese tire manufacturer Bridgestone signed on as a top-tier global Olympic sponsor Friday in a 10-year deal that will cover the 2020 Tokyo Games and provide further long-term financial security to the IOC.

Bridgestone officials declined to reveal financial terms but the Asahi Shimbun newspaper reported that Bridgestone will pay $344 million to become a worldwide sponsor under the International Olympic Committee's global commercial program, known as TOP.

The deal runs from the 2016 Olympics in Rio de Janeiro and covers the 2018 Winter Games in Pyeongchang, South Korea, the 2020 Tokyo Games and the 2022 Winter Games and 2024 Summer Games.

IOC President Thomas Bach was in Tokyo to sign the agreement with Bridgestone CEO and chairman Masaaki Tsuya.

"We are delighted to welcome the company to the TOP program and excited for the long term commitment they have shown to the Olympic movement," Bach said.

The Bridgestone deal marks another success for Bach in ensuring the financial stability of the IOC. Last month, NBC signed a $7.75 billion agreement with the IOC to extend its U.S. broadcast rights deal through 2032.

"We want our partnerships to be a win-win situation" Bach said. "No company would complete such an agreement unless they didn't see it as a win-win situation."

IOC contributions from TV and sponsorship revenues for the Tokyo Games should exceed $1 billion, he said. The signing of the Bridgestone contract came three days after Japanese Olympic organizers announced they would review their venue plans for the Tokyo Games because of concerns over rising costs — particularly over the new main stadium.

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