Broadway box offices rejoice this Thanksgiving

Associated Press Modified: November 26, 2012 at 5:15 pm •  Published: November 26, 2012
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It was all mostly welcome news for producers, who had watched helplessly as Superstorm Sandy closed theaters for several days and eventually cost them $8.5 million. But the latest numbers also show that despite the new gains, Broadway box offices still lag the $28,086,475 earned during Thanksgiving week last season.

Two holiday shows, "Elf" and a musical based on the holiday movie "A Christmas Story," logged nine performances over the week, one more than the average of eight, and both saw revenues jump. "Elf" scored $997,145 and "A Christmas Story" took in $1,104,312.

Musicals are always better draws than plays but several plays didn't see similar increases, despite having star power. "The Heiress," starring Jessica Chastain, lost $109,000 over the week, "Grace" with Paul Rudd pulled in only $320,199, or 34 percent of its potential revenue, and "Dead Accounts," the new Katie Holmes' play which has yet to open, scored only $402,460 from a potential of $1,008,461.

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