BEREA, Ohio (AP) — The buildup has almost always been followed by the letdown.
The Browns' season opener, treated by Cleveland fans with the same anticipation as kids awakening on Christmas morning to wrapped packages under the holiday tree, has brought mainly misery to this football-frenzied city since the franchise returned to the NFL as an expansion team in 1999.
The Browns are just 1-13 in openers, losing 12 times at home.
Week 1? More like a weak one.
For most of the players on Cleveland's roster, the season's first game has been little more than an exercise in frustration — and failure.
Cornerback Joe Haden didn't want to label this Sunday's opener at home against the Miami Dolphins as a "must" win, but it's pretty close to being one.
"It's not a kill shot (if we lose), but we have to get over that hump," said Haden, 0-3 in openers with Cleveland. "It's not going to be, 'OK, let's get the next one. Let's get the next one.' We have to win this first game. I mean, not putting all the pressure on us, but it's time to step up. We always talk about it, but if we can't come out here and win, it's not a step forward."
Too often, an 0-1 start for the Browns has turned into 0-3 followed by a lengthy losing streak and eventually another 5-11 season. Once things begin to roll in the wrong direction, it's been nearly impossible to stop. And by the time the calendar turns to a new year, Cleveland coaches lose their jobs, players are sent packing and fans become less and less tolerant.
It's a familiar pattern around here, and one the Browns need to change.
"You have to be able to win at home and win the first one," said linebacker D'Qwell Jackson, 0-6 in openers as he starts his seventh season in Cleveland. "I've been here a while and I know in that first one, we haven't had a lot of success. We got a good opponent coming in. We think we're good, but we also got to go out and play the game, we got to show we can win at home first and then obviously the division."
First things first.
Browns rookie coach Rob Chudzinski has spent the past few days downplaying the prominence of the opener. It's not that he doesn't feel it's important, but like most coaches, he doesn't want to overvalue any game. They're all significant with No. 1 being as imperative to win as No. 8 or No. 16.
"This game is the most important game we're playing this week," he said. "That's the approach we've taken. We've talked to our guys all along about every segment, everything that we're doing is the most important thing at that particular time. Whether it's OTAs, minicamp, training camp, whatever the practice is, whatever the meeting is, that's the most important thing. That's the focus. That's the only way I know how to do it."