BEREA, Ohio (AP) — Browns owner Jimmy Haslam understands the situation looks bad, even embarrassing. He bungled his first NFL coaching hire and can't afford to make another mistake.
Haslam vowed it will be different this time.
It has to be.
A day after firing Rob Chudzinski for failing to make the Browns better in just one season, Haslam explained his reasons on Monday for the shocking move when he was forced to answer some tough questions, including one from a fan who wondered if the "Three Stooges" were running his team.
"We understand the importance of continuity," Haslam said. "But I think it's really important to hear this: We also understand the importance of getting it right."
The Browns dumped Chudzinski on Sunday night, just hours after a 20-7 loss in Pittsburgh and less than a year after he was brought in to turn around a team that can't seem to get out of its own way.
Haslam and CEO Joe Banner cited an overall lack of progress in their decision to dismiss Chudzinski, who had the Browns at 4-5 before they lost their final seven games and finished 4-12 — the club's sixth straight season with at least 10 losses. Banner said the decision was finalized Saturday.
"As unpopular and undesirable as it is to sit here and acknowledge we didn't get it right, the fact that we're making a change makes a statement that we're not going to accept not being successful," Banner said.
Haslam knows there are skeptics wondering if this Browns regime has what it takes to transform a foundering franchise. Cleveland fans have spent years hearing broken promises and plans that go astray. Haslam, though, is committed to making good on his word to bring sustained success to the Browns.
"There will be a lot of people who say we should have given this staff a second year, a second chance," Haslam said. "And in our estimation, it was best to go ahead and make the change and try to get it right so that we can move forward and candidly, and most importantly, give the fans here the kind of winner they deserve."
Banner and Haslam have begun their search for Chudzinski's replacement. Banner said the team is still deciding whether to interview Browns defensive coordinator Ray Horton for the opening. Horton interviewed with the Browns last season before the job went to Chudzinski, a lifelong Browns fan who was caught off guard by his ouster.
Banner said none of the other candidates interviewed last year will be considered again. That would appear to rule out Penn State coach Bill O'Brien and San Diego offensive coordinator Ken Whisenhunt.