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Associated Press Modified: January 4, 2011 at 8:39 pm •  Published: January 4, 2011
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BY ERIC DEGGANS,

c.2010 St. Petersburg Times@

He insists this is no fallback position or secondary strategy. But Tampa shock jock Bubba the Love Sponge Clem admits he is taking a chance, establishing his own suite of Internet radio channels after talks to continue his show on Sirius XM satellite radio broke down.

Clem said this week there remained an outside chance that Sirius star Howard Stern, a longtime friend, might push the company into crafting a new deal with him. But currently his name and programming are off the channel that has been his home since 2006 ? back when no traditional radio company would hire a button-pushing personality fired by Clear Channel after earning a $755,000 federal fine.

Five years later, Clem is in a decidedly different space, accusing Sirius of "lowballing" him in renewal negotiations while finalizing plans to create a new online space for his programs with the service RadioIO.

Starting Monday, fans can head to Clem's area on RadioIO.com and hear a live stream of the morning show he hosts for Cox Radio station WHPT-FM (the Bone 102.5), with rebroadcasts at noon and 7 p.m. Clem also plans music channels programmed by each of his sidekicks, an uncensored, Internet-only midday show, access to archives of his programs stretching back to his Clear Channel days and an iPhone app allowing listening through mobile devices.

The site will be free for all until March 1, when Clem will split the service into free and paid content. With fees ranging from $9.99 to $12.99 monthly, the shock jock hopes to mirror Stern's approach on satellite radio on a new platform, cutting out the middleman by selling his radio content directly to fans (all of which is separate from the explicit videos Clem makes available on BubbaRaw.com for $9.99 a month).

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