Budweiser Clydesdale foal is named Hope

 
No Author Published: February 5, 2013    Comment on this article Leave a comment

ST. LOUIS (AP) — The three-week-old star of Budweiser's Super Bowl ad now has a name: Hope.

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company's Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort.

photo - FILE - In this Jan. 30, 2012 file photo Darla, a 7-year-old Clydesdale, top, watches over her  foal at Warm Springs Ranch in Boonville, Mo.  Budweiser announced Tuesday, Feb. 5, 2013 the three-week-old star of their Super Bowl ad now has a name: Hope. (AP Photo/Jeff Roberson, File)
FILE - In this Jan. 30, 2012 file photo Darla, a 7-year-old Clydesdale, top, watches over her foal at Warm Springs Ranch in Boonville, Mo. Budweiser announced Tuesday, Feb. 5, 2013 the three-week-old star of their Super Bowl ad now has a name: Hope. (AP Photo/Jeff Roberson, File)

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Other suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.

"We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement.

"Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," Shambro said.

The ad chronicles the enduring bond of a Clydesdale foal and the horse's trainer. Anheuser-Busch has released a two-minute version available on YouTube.

The young horse proved to have some acting chops: Though a female, she played a male in the 60-second spot "Brotherhood." The commercial ranked No. 1 on USA Today's Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.

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