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Buffalo Bills' Williams to unveil "MariOs" cereal

Associated Press Published: September 18, 2012
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WEST SENECA, N.Y. (AP) — Mario Williams' name is on a lot of the jerseys that Buffalo Bills fans are wearing these days. Now it's on a cereal box.

The Buffalo Bills defensive end is set to unveil "MariOs" on Tuesday. It's a limited edition cereal from PLB Sports, the same Pennsylvania company that brought Buffalo "Flutie Flakes" during the Doug Flutie era.

MariOs are available at Buffalo-area Tops supermarkets. Sales will benefit the Carly's Club children's cancer charity.

Williams is scheduled to introduce the honey-nut oat cereal at a Tops store in the suburb of West Seneca Tuesday morning.