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Bull's-eye: Target selling $99 wedding gowns

Linda Miller Modified: May 23, 2013 at 2:20 pm •  Published: May 23, 2013

Would you say yes to the dress — from Target?

I’m referring to wedding dress, of course.  Target’s jump into the wedding attire business has created quite the buzz, and it has as much to do with the cost of the dresses as where they’re being sold.

The average wedding gown costs about $1,200.  That same amount will buy you about 12 from Target. Does that make you want to say “I do”?

Available on Target.com exclusively, the Tevolio collection includes four wedding gowns in sizes 2 to 28. Prices are $99 and $129. Ten bridesmaids dresses, also up to size 28, and two flower girl dresses start at $69.99 and $24.99, respectively.

Now if you’re looking for one of those celebrity gowns or something from a fairytale wedding, this isn’t the place to find it. Target’s gowns are more minimal and classic. But, remember, they’re budget friendly. And if the pictures are any indication, they’re really pretty.

Bridal gown and bridesmaids dresses from Target.
Bridal gown and bridesmaids dresses from Target.
Screen%20Shot%202013-05-21%20at%204.14.21%20PM.png

Tevolio satin cowl-neck bridal gown, $99, from Target.

Screen%20Shot%202013-05-21%20at%204.15.18%20PM.png

Tevolio strapless gown, $99, from Target.

Screen%20Shot%202013-05-21%20at%204.17.06%20PM.png

Tevolio cap-sleeve soft satin bridal gown, $129, from Target.

 

 

 

 



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