Burger King apologizes after Twitter hacking

Published on NewsOK Modified: February 19, 2013 at 12:06 am •  Published: February 19, 2013
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Burger King didn't know who hacked the account, and no other social media accounts were affected, said Bryson Thornton, a spokesman for Miami-based Burger King Worldwide Inc. Its social media team and an outside agency manage the Twitter account, but Thornton declined to say how many people knew the account's password. Late Monday, Thornton issued an apology to the company's Twitter followers.

"Earlier today, our official BK Twitter Account was compromised by unauthorized users," Thornton said in a statement. "Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand's official Twitter page. We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again."

Twitter acknowledged on Feb. 1 that cyber attackers may have stolen user names and passwords of 250,000 users. It said at the time that it notified users of the breach.

Competitors were sympathetic.

McDonald's responded on Twitter that it empathized with its Burger King counterparts. "Rest assured, we had nothing to do with the hacking."

"My real life nightmare is playing out" on Burger King's twitter feed, wrote Wendy's social media worker Amy Rose Brown.



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