Burger King: Satisfries helped boost fry orders

Published on NewsOK Modified: February 13, 2014 at 10:17 am •  Published: February 13, 2014
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NEW YORK (AP) — Burger King's new lower-calorie french fries didn't spark a stampede to restaurants, but the company says they helped push up sales slightly amid heightened competition.

The Miami-based chain on Thursday reported a higher quarterly profit on growth overseas, with particularly strong results Asia. In North America, it said new menu items like Satisfries french fries and the Big King burger, which mimics McDonald's Big Mac, helped lift sales 0.2 percent at established locations.

Alex Macedo, Burger King's president of North American operations, said the rollout of Satisfries boosted fry orders overall.

"It's not a mainstream product, it doesn't have the broadest appeal, but it is a premium product and has had success," Macedo said. "People who were coming in and not ordering fries are now ordering fries."

Burger King Worldwide Inc. and other fast-food chains are fighting to attract diners constrained by the economy and a storm-filled winter, along with tough competition from higher-priced quick-service restaurants like Chipotle. In response, Burger King has introduced a string of new menu items and pushed deals.

The unveiling of Satisfries in particular came with great fanfare, with the company hosting a preview of the fries for media in a New York City penthouse this past September. The fries have about 20 percent fewer calories than the chain's regular fries as a result of a batter that blocks out some of the oil during frying.



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