Business is sweet for cupcake company

Gigi's Cupcakes, a national chain founded by native Oklahoman Gina Butler, recently opened at 14101 N May Ave.
BY JENNIFER PALMER Published: December 30, 2010

“Four banks laughed in my face, even with good credit,” she said. So she took out $100,000 worth of cash advances on her credit cards and held her breath.

She's now set to open her 30th store by Valentine's Day — the company's busiest day.

And she's got more than just cupcakes in the oven. Butler, 40, is expecting her first child in May.

Butler was born in Lawton but spent her childhood on a farm in California. As a teen, she started a cleaning company, then moved to Nashville to pursue a country music career.

After years of singing in clubs until the wee hours of the morning, Butler hung up her singing hat but continued her cleaning business.

She decided to open the first cupcake shop in Nashville after her brother stood in line for two hours for a cupcake in New York and declared they weren't as good as Butler's.

Many of the cupcake recipes at Gigi's cupcakes are culled from family favorites made by her, her great-aunt or mother.

“When you take a bite of my cupcakes, you feel home again,” Butler said. “We've lost the art of home cooking, but people still crave it.”

Gigi's Cupcakes

Address: 14101 N May Ave.

Hours: 7 a.m. to 6 p.m. Monday through Saturday.


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