BROKEN ARROW — It was like switching from basic cable to the top-tier channel package. Despite a 2.1-percent dip in revenues, cable television equipment distributor ADDvantage Technologies Group jumped from No. 37 to No. 9 on the Oklahoma Inc. list of the state's top publicly traded companies. The rankings were based on a year's worth of data ending June 30. The recession hit the company's customers in the United States and Latin America from top to bottom, "countries, companies and households,” David Chymiak, chairman, and Ken Chymiak, president and CEO, said in the company's 2009 annual report. The Broken Arrow company, which has subsidiaries in eight other cities, still saw profits and positive cash flow, met debt obligations, paid down its line of credit and, last year, purchased 200,000-plus shares of its common stock in a buyback program. ADDvantage Technologies, which trades under the ticker symbol AEY on the Nasdaq exchange, saw earnings per share rise 21.2 percent over the year. Revenues dipped 2.1 percent, but total return increased 70.9 percent. The company employs 50 in Broken Arrow in the front office and at local subsidiary Tulsat Corp., and about 140 across all subsidiaries, which include NCS Industries Inc. in Warminster, Pa.; Tulsat-Atlanta LLC in Suwannee, Ga.; ComTech Services in Sedalia, Mo.; Tulsat-Nebraska Inc. in Deshler, Neb.; Tulsat Texas in New Boston, Texas; Tulsat-West in Oceanside, Calif.; and Broadband Remarketing International in Chambersburg, Pa. Regional distribution centers and technical service centers are important to the nimbleness that enables ADDvantage Technologies to respond immediately when a cable system needs the new or refurbished equipment the company supplies, Ken Chymiak said. The company sells and services "headend” equipment used by system operators to acquire, process and ready television signals, high-speed Internet data and telephony for further transmission; fiber-optic equipment used to get the headend output to multiple receiver sites; distribution equipment to get data into homes, apartments, hotels, offices, schools and other institutions; and digital converters and modems required by end users. The company never had an initial public offering and so it sidestepped the lengthy and complicated process of going public under close state and federal scrutiny. Brothers David and Ken Chymiak cofounded privately held Tulsat Corp. in 1985. In 1999, ADDvantage Technologies Group was created in a "reverse merger” between Tulsat and publicly traded but bankrupt ADDvantage Media Group. Tulsat became a wholly owned subsidiary of ADDvantage, a shell basically amounting to a corporate organizational structure. The newly formed ADDvantage Technologies Group first traded on the American Stock Exchange, in 2002, but moved to Nasdaq in 2007. Nimbleness has given ADDvantage an advantage in the marketplace for cable equipment, Ken Chymiak said in an interview. The company's "On Hand On Demand” business model, he said, keeps inventory warehoused, sometimes for lengthy periods — but then ADDvantage can, say, respond today to orders placed today. Having long-term, loyal employees with longtime connections across the cable TV business also lends stability to the company, he said. "The key is having the right people and having the inventory when people need it,” he said. Chymiak said ADDvantage had Motorola equipment on hand that even manufacturer Motorola didn't have in stock and so was able to respond to damage to cable systems in New Orleans and along the Gulf Coast after Hurricane Katrina in 2005. More recently, the company was able to immediately respond to widespread damage in Mississippi, he said. Inventory turnaround is slow, he said, but margins are high, often higher even than equipment manufacturers', in an industry where other companies are unwilling to pay the expense of long-term warehousing.