LAS VEGAS (AP) — Casino giant Caesars Entertainment Corp. and the owner-operator of a Los Angeles shopping district are touting the tenants signed on for an open-air master-planned entertainment, restaurant and retail complex being built at the base of a big new Las Vegas Strip observation wheel.
A Brooklyn Bowl entertainment venue, a Yard House beer bar and an Asian-themed food and art marketplace are among anchor businesses for the $550 million project, developers announced Monday.
The pedestrian mall, dubbed LINQ, is named for its location linking three Caesars Entertainment properties — Harrah's Las Vegas, the Flamingo and the renamed Quad, formerly the Imperial Palace. It's across Las Vegas Boulevard from the company's flagship Caesars Palace resort
Caesars Entertainment chief executive Gary Loveman said the goal is to appeal to a younger generation of customers looking for excitement and live entertainment in addition to gambling.
"Rather than adding additional gaming space or more rooms into an already room-rich market, we've designed The LINQ and its distinctive set of tenants to create an entertainment experience unlike any other currently available in Las Vegas," Loveman said in a statement.
Leasing is being handled by Rick J. Caruso and Caruso Affiliated, the company behind The Grove in Los Angeles.
Caruso said the plan is to provide 24-hour programming aimed at changing the way people think about shopping and entertainment in Las Vegas.
Twelve tenants have claimed a little more than two-thirds of the space in LINQ, said Jon Gray, a Caesars vice president and LINQ project manager. He likes to call the location the 50-yard line of the Las Vegas Strip, and he noted that it is within walking distance of 24,000 hotel rooms.