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California rampage hits nerve, sparks reflection

Published on NewsOK Modified: May 28, 2014 at 12:21 pm •  Published: May 28, 2014

The troubled man who killed six people and then himself in a rampage near a California university last week has sparked a flurry of online discussion on a wide array of topics: violence against women, gun control, mental health, even news coverage itself.

Some are typical of the reaction seen after previous mass shootings. But Elliot Rodger's views expressed online in several ways — including a self-made "retribution" video for all to see — have struck a new nerve, different than some previous manifestos from notorious killers. The volume of material is sparking new reflections and adding a new complexity to pondering difficult questions raised after every mass killing: Why did this happen and how can we keep it from happening again?

"His actions have fostered a sense of helplessness and hopelessness that we are seeing played out on social networks," said Dr. Ramani Durvasula, a psychology professor at California State University, Los Angeles who discussed the killings for an hour with college seniors in an abnormal psychology class on Tuesday. "So people are trying to understand it any way they can — and this time have more data that they can post and comment about."

Rodger, 22, injured 13 others in the shooting and stabbing attacks Friday night in the small community of Isla Vista, adjacent to campus of the University of California, Santa Barbara. As news of the killings trickled out, discussion exploded online once people learned Rodger was suspected. People started sharing his video blogs and other posts.

One hashtag focusing on misogyny — #YesAllWomen — generated 1.6 million tweets in less than four days, with about 10 percent of the tweets directly naming Rodger, according to social media analytics website Topsy. Many of the tweets focused on the idea that Rodger's hostility toward women is something many women experience in varied ways from men, even if those men don't kill people.

"It's not just this one guy — there are a number of people who think that way," said 28-year-old Robyn Swirling of Washington, D.C., who on Saturday tweeted a picture of YouTube comments on one of Rodger's videos, with people blaming women for his feelings of rejection. The tweet was retweeted more than 1,300 times.

"We'd like people to understand that this is all connected," Swirling said.

California state Sen. Hannah-Beth Jackson, D-Santa Barbara, asked for a moment of silence Tuesday on the Senate floor in honor of the victims. She also spoke forcefully about what she sees as a glorification of violence in society coupled with a loss of the ability to have compassion for others.

"We need to stop allowing the kind of unspeakable hatred and attitudes toward women that were publicly acknowledged by this young man — the misogyny, the extremism of the notion that he was going to go out and kill all these blond women who refused to give him the love that he thought he was entitled to," Jackson said.

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