NEW YORK (AP) — Campbell Soup Co. says it will start offering K-cup soup packs that can be made with Green Mountain's popular single-serve coffee machines.
The soups include a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables. Nutrition information wasn't immediately available because the companies are still working through the product details, a Campbell representative said. But the companies are calling the soup packs a "snack."
Campbell and Green Mountain say they'll launch three varieties next year, including Chicken Broth & Noodle.
Campbell, based in Camden, N.J., has been trying to reinvigorate sales of its flagship soup business with new flavors and packaging designed to appeal more to people in their 20s and 30s. Its "Go" soups, for example, come in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.
Campbell CEO Denise Morrison said the K-cup soups also represent another push into higher-growth areas.
The company, which also makes Pepperidge Farm cookies and Prego spaghetti sauces, has been trying to diversify its portfolio of packaged foods as people increasingly opt for foods they feel are fresher or healthier. It recently bought Bolthouse Farms juices, as well as Plum Organics baby food.
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