Share “Can Taco Bell's upscale eatery succeed?”

Can Taco Bell's upscale eatery succeed? Published: August 20, 2014

It's not typical for nationwide buzz to accompany a Taco Bell restaurant opening. But when it's Taco Bell's new store, U.S. Taco Co., a higher-scale eatery whose first location is now operating, it starts to make some sense, according to Yahoo Finance.

And when considering this particular store is at the center of what's working awfully well for chain restaurants these days, it makes a great deal more.

While U.S. Taco borrows from elements of Mexican and Tex-Mex cuisine, its leadership wants to focus messaging on the menu's attempts to reinvent the "best regional dishes" from America.

H/T: Yahoo
See this story on