Can Taco Bell's upscale eatery succeed?

finance.yahoo.com Published: August 20, 2014
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It's not typical for nationwide buzz to accompany a Taco Bell restaurant opening. But when it's Taco Bell's new store, U.S. Taco Co., a higher-scale eatery whose first location is now operating, it starts to make some sense, according to Yahoo Finance.


And when considering this particular store is at the center of what's working awfully well for chain restaurants these days, it makes a great deal more.


While U.S. Taco borrows from elements of Mexican and Tex-Mex cuisine, its leadership wants to focus messaging on the menu's attempts to reinvent the "best regional dishes" from America.



H/T: Yahoo
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