LONDON (AP) — After years on the outside looking in, Dick Pound is back with a new role in the International Olympic Committee.
In the latest reshuffle by new IOC President Thomas Bach, the Canadian was handed a key front-line position Friday in Olympic broadcasting.
Pound is the new chairman of the board of Olympic Broadcasting Services, which serves as the host broadcaster for all Olympics. Created by the IOC in 2001, OBS provides a global feed of every sport from every venue.
Pound replaces Hein Verbruggen, the former Dutch IOC member and ex-president of international cycling federation UCI. Pound and Verbruggen were bitter rivals who feuded over cycling's doping problems.
Pound has a strong background in television. As head of the IOC's TV rights negotiations from 1983-2001, he brokered several lucrative television rights deals with American networks.
The 73-year-old Pound is a former IOC vice president and ex-head of the World Anti-Doping Agency. He ran unsuccessfully for IOC president in 2001.
Pound resigned as chairman of the IOC marketing commission and as TV rights negotiator after losing to Jacques Rogge in the presidential vote. He remained out of the IOC's inner circle during Rogge's 12-year term, but has sought to climb back into the higher levels since Bach's election in September.
Pound ran for the policy-making executive board in September and February but fell short. Friday's appointment shows that Bach wants to have Pound in the fold.