Capital One to pay $210 million over marketing tactics

The order against Capital One is the first enforcement action by the Consumer Financial Protection Bureau, set up a year ago to protect consumers from excessive or hidden fees and other financial threats.
By DANIEL WAGNER Published: July 19, 2012
Advertisement
;

The Obama administration's consumer watchdog agency flexed its enforcement muscles for the first time Wednesday and ordered Capital One Bank to repay millions of credit card customers allegedly tricked into buying costly add-on services.

Capital One will pay $210 million in refunds and regulatory fines. Most of the money will go directly to customers.

The bank's phone-sales operators told customers that services like payment protection and credit monitoring were free or mandatory or offered more benefits than they did, federal officials said.

The order against Capital One is the first enforcement action by the Consumer Financial Protection Bureau, set up a year ago to protect consumers from excessive or hidden fees and other financial threats.

Capital One will pay up to $150 million to 2.5 million customers, $25 million to the bureau and $35 million to the Office of the Comptroller of the Currency, a separate federal agency that oversees its banking operations.

“Consumers deserve to be treated fairly by their credit card issuer,” bureaudirector Richard Cordray told reporters. He said the problems are not isolated at Capital One and he expects announcements about other companies.

Bureau officials observed heavy-handed sales tactics by workers at Capital One call centers as they monitored the bank's operations, the agency said in its order.

Bureau officials reviewed records and phone scripts, interviewed managers and listened to taped calls with customers.

Customers were transferred to the call centers when they phoned to activate their credit cards, the order said. For most customers, that meant a two-minute process without any ads for extra products. But people with subprime cards or lower credit limits endured eight-minute pitches by live operators while they were waiting for the card to be activated.

Call center operators told customers that buying a product would improve their credit scores or credit limits, the agency said. Operators misled callers about the products' costs and sold them to people who were not eligible.

For example, operators sold “payment protection” that would cancel some credit card debt if the customer became sick or unemployed. But the buyers sometimes were already sick or jobless, so they could never collect.

| |

Advertisement


Trending Now



AROUND THE WEB

  1. 1
    Check out the Thunder postseason playlist
  2. 2
    VIDEO: Blake Griffin dumps water on a fan
  3. 3
    Oklahoma City Thunder: Grizzlies guard Nick Calathes calls drug suspension unfair
  4. 4
    Dave Chappelle Reveals Shockingly Buff New Look
  5. 5
    Peaches Geldof Funeral to Be Held on Easter Monday
+ show more