Moore resident Amber McQuerry, who is adopting a little girl with her husband, Jason, said she shops Black Friday because they are able to have a bigger Christmas celebration than they would otherwise.
“Your dollar goes further on Black Friday,” she said, waiting at the front of the line at Target, shopping list and flier in hand.
Cindee Riley also said she saves enough money to make the lines and crowds on Black Friday worthwhile. Riley, of Tuttle, shopped at the Norman Toys R Us store Thursday night, her first stop on an agenda that included at least five stores. She planned to spend $2,000 during the night on gifts for her four grandchildren, ages 10, 7, 5 and 3.
She coordinates with 30 other Tuttle-area residents. They divvy up their lists and buy for each other.
“It's kind of an art,” she said.
U.S. holiday sales are expected to increase 4.1 percent this year to $586 billion, according to the National Retail Federation. The retail trade association plans to release results of its Black Friday survey on Sunday afternoon.