Share “Casket models 'Mom Remembered,' 'Executive...”

Casket models 'Mom Remembered,' 'Executive Privilege' now offered by Walmart online

Oklahoman Modified: October 28, 2009 at 6:51 pm •  Published: October 28, 2009
Advertisement
MILWAUKEE (AP) — The world's largest retailer wants to keep its customers even after they die.

Wal-Mart has started selling caskets on its Web site at prices that undercut many funeral homes, long the major seller of caskets.

The move follows a similar one by discount rival Costco, which also sells caskets on its site.

Wal-Mart quietly put up about 15 caskets and dozens of urns on its Web site last week.

Prices range from $999 for models like “Dad Remembered” and “Mom Remembered” steel caskets to the mid-level $1,699 “Executive Privilege.” All are less than $2,000, except for the Sienna Bronze Casket, which sells for $3,199.

Caskets ship within 48 hours. Federal law requires funeral homes to accept third-party caskets. Returns are not accepted, the company says on its site, unless the product has been damaged during shipping.

The caskets come from Star Legacy Funeral Network, Inc., a company based in McHenry, Ill., that sells the same caskets for about the same price — some less — on its site, along with many others.

Star Legacy CEO Rick Obadiah said the response in the first week has been better than the company or Wal-Mart expected, though he declined to give specifics. A spokesman for Walmart.com also declined to release sales figures and downplayed the venture.

“Several online retailers offer this category on their sites,” spokesman Ravi Jariwala wrote in an e-mail. “We are simply conducting a limited beta test to understand customer response.”

But Obadiah said it is not simply a test. He said more than 200 Star Legacy products, including pet urns and memorial jewelry, and eventually about two dozen caskets, will be sold at walmart.com.

Continue reading this story on the...


AROUND THE WEB

  1. 1
    Summer well spent: Youths shadow professionals in mentoring program
  2. 2
    Norman residents disturbed after seeing vulgar, racist graffiti on homes, vehicles
  3. 3
    Vinita police chief: Extreme sunburn case still under investigation, drawing international media...
  4. 4
    Hundreds pack memorial service for man killed at north Tulsa park
  5. 5
    There’s a New Restaurant That Specializes in Potato-Chip Sandwiches
+ show more

FEATURED JOBS



× Trending business Article