Celebs, babies and beer: its Super Bowl ad time

"Will this one read "50 shades of Grey to me in a sexy voice," Poehler asks about an e-book reader. When the staffer says no she asks, "Will you?"

M&M's showed its red spokescharacter singing Meatloaf's "I Would Do Anything For Love," and wooing beautiful women, but stopping short when they try to eat him.

Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke — the fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper.

—Sex still sells: Calvin Klein upped the sex appeal in the first quarter with a 30-second spot showing male model Matthew Terry strutting around in underwear.

Godaddy.com's spot toed the line of good taste, showing a close up extended kiss between supermodel Bar Refaeli and a nerdy nobody to illustrate Godaddy's combo of "sexy" and "smart."

Budweiser introduced its new Black Crown Lager with two sleek spots that showed sexy twentysomethings drinking the high-alcohol beer at a chic urban party.