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Central Oklahoma Habitat for Humanity offers naming rights at Legacy Estates

The addition stalled amid recovery from the May 20 tornado, said CEO and President Ann Felton Gilliland. Offering naming rights and sponsorships seemed like a good way to raise the $2.5 million needed to develop the land, she said.
by Richard Mize Modified: April 5, 2014 at 10:00 pm •  Published: April 5, 2014

Corporate naming rights and special sponsorships could get Legacy Estates addition going for the developer, Central Oklahoma Habitat for Humanity.

CEO Ann Felton Gilliland said she had never considered naming rights as an incentive for corporate gifts. Then Legacy Estates, northeast of Wilshire Boulevard and Council Road, stalled last year just as the nonprofit affordable-home builder was planning a new big project after Hope Crossing, the neighborhood it is finishing at NE 83 and Kelley Avenue.

Habitat wanted to develop another neighborhood, she said, not just build infill housing on scattered lots. Land was located and an appeal for donations went out — and was caught up and lost in chaos. The letter was dated May 16, 2013, four days before the May 20 tornado devastated Moore and south Oklahoma City.

Donations for housing went to recovery, she said, as they should have.

Habitat went ahead and bought the property on borrowed money, but development had to wait.

Now, with the land in hand — 38 acres, with 145 houses planned — Felton Gilliland said everything is in place but the funding: $2.5 million for streets and infrastructure.

“We really need the money on this,” she said.

Permanent naming rights are available, with the sponsor’s name at the entrance of the addition, along with marketing. Sponsorship of the planned park is also available, with naming rights and a stone monument with the sponsor’s name. Other opportunities include street naming and sponsorship of park benches and a gazebo.

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by Richard Mize
Real Estate Editor
Real estate editor Richard Mize has edited The Oklahoman's weekly residential real estate section and covered housing, commercial real estate, construction, development, finance and related business since 1999. From 1989 to 1999, he worked...
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Legacy Estates Sponsorships

$1 million donation

•Naming rights for the neighborhood. Organization/sponsor can choose a name (restricted) to add to Legacy Estates: Sponsor’s name at neighborhood entrance.

•Sponsor will be a central part of the groundbreaking ceremony.

•Marketing and social media coverage over the construction cycle of the addition, which will take years. Each time a home is built, the sponsor’s name will be included with each press release, home dedication and in social media coverage.

•Sponsor’s name will be a part of the legacy of these hardworking families for a life-time.

•Marketing of sponsor’s goods and services to each Legacy Estate’s homeowner.

Other sponsorships

Park: $150,000, includes stone monument.

House: $90,000, includes permanent community marker.

Streets: $50,000; four available.

Gazebo: $30,000, including plaque.

Park benches: $10,000, six available.

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