Changes in the music industry discussed at Creativity World Forum

BY GEORGE LANG Modified: November 18, 2010 at 12:54 am •  Published: November 18, 2010

Another change in the industry is the prevalence of licensing music for commercials or for use in television and film. Booker said that in instances where The Flaming Lips have licensed their songs, such as “The Yeah Yeah Yeah Song” for Kraft salad dressing, it has provided an infusion of cash for the band to record and tour and has worked as a promotional tool.

“How certain artists make money is changing, and it's less about albums and it can be more about licensing income,” Tortella said. “For the Black Keys, that (licensing) is their number one source of income.”

“In The Flaming Lips scenario, nine times out of 10 we'll go along with any license,” Booker said. “The pay is nice, and getting people to hear your music is a good thing.”

Creativity World Forum

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