Another change in the industry is the prevalence of licensing music for commercials or for use in television and film. Booker said that in instances where The Flaming Lips have licensed their songs, such as â€œThe Yeah Yeah Yeah Songâ€ for Kraft salad dressing, it has provided an infusion of cash for the band to record and tour and has worked as a promotional tool.
â€œHow certain artists make money is changing, and it's less about albums and it can be more about licensing income,â€ Tortella said. â€œFor the Black Keys, that (licensing) is their number one source of income.â€
â€œIn The Flaming Lips scenario, nine times out of 10 we'll go along with any license,â€ Booker said. â€œThe pay is nice, and getting people to hear your music is a good thing.â€Creativity World Forum