Share “Chesapeake Energy spotlights community...”

Chesapeake Energy spotlights community 'champions' in Oklahoma City

Chesapeake Energy Corp. is lending some of the benefits from its naming rights deal for the Oklahoma City Thunder's arena to local nonprofit agencies.
BY JAY F. MARKS jmarks@opubco.com Published: November 20, 2012

/articleid/3730198/1/pictures/1888863">Photo - The Regional Food Bank of Oklahoma is one of six nonprofit agencies to be featured in Chesapeake Energy Corp.'s Cheering for Champions campaign. Executive Director Rodney Bivens stands near a sign bearing his picture Wednesday at Chesapeake Energy Arena. <strong>PAUL B. SOUTHERLAND - The Oklahoman</strong>
The Regional Food Bank of Oklahoma is one of six nonprofit agencies to be featured in Chesapeake Energy Corp.'s Cheering for Champions campaign. Executive Director Rodney Bivens stands near a sign bearing his picture Wednesday at Chesapeake Energy Arena. PAUL B. SOUTHERLAND - The Oklahoman

The campaign launched Thursday with a series of ads featuring the Regional Food Bank and its staff.

Rodney Bivens, executive director of the Regional Food Bank, said such exposure is unprecedented for nonprofit organizations.

“No nonprofit has a budget for advertising,” he said.

Bivens said the Chesapeake-sponsored campaign is an “extraordinary opportunity” to bring the issue of hunger before the community.

The food bank distributed 42.2 million pounds of food in fiscal year 2012 while serving a state that ranked as the fifth hungriest in the nation.

Bivens said there are an estimated 675,000 people in Oklahoma at risk of being hungry. A quarter of them are children.

The Girl Scouts will be featured in Chesapeake's campaign in April.

CEO Shannon Evers said she hopes it will help draw more volunteers for the organization's leadership programs.

Evers said the Girl Scouts offer an array of volunteer opportunities, including many that don't require a weekly commitment.

“We don't often get an opportunity to explain that, to really do a volunteer recruitment program,” she said.

Evers said the campaign is proof that Chesapeake understands the challenges facing nonprofits and wants them to succeed.

Information about all of the organizations that are part of the Cheering for Champions campaign is available online at www.cheeringforchampions.com.


AROUND THE WEB

  1. 1
    Report: Ex-OSU guard Stevie Clark suing Travis Ford, university
  2. 2
    Watch Oklahoma's top mental health officer dress, dance as Michael Jackson
  3. 3
    Tahlequah police tighten patrols in response to high-profile cases of violence toward officers
  4. 4
    I-40 westbound closed in east OKC due to trailer fire
  5. 5
    Hearing for indicted Rogers County commissioner moved to next week
+ show more

FEATURED JOBS



× Trending energy Article