A group of central Oklahoma Chevrolet dealers has purchased the naming rights to the Bricktown Events Center.
The facility at 429 E California now will be called the Chevy Bricktown Events Center. New signs are expected to be up this summer.
The Oklahoma Chevy Team Dealers, a group of 29 Chevrolet dealers in central Oklahoma, inked a five-year deal that includes the naming rights and sponsorship of all events produced by Brewer Entertainment in Bricktown, as well as involvement in Brewer Entertainment's websites and digital channels.
Cost of the investment was not disclosed.
“This naming rights deal provides the Oklahoma Chevy Team Dealers an opportunity to strengthen their ties to the Bricktown community while exponentially increasing their exposure to the millions of visitors passing through Bricktown each year,” said Brent Brewer, president of Brewer Entertainment.
“It's a great win for everyone involved.”
The center's new sign is being designed and produced by Funnel Design Group and Z Signs, both of Oklahoma City.